The Process for My Craft

I value transparency and collaboration. That’s why I want to share my process for each of my services, so you know exactly what to expect when you work with me.

Website Design & Development

• Discovery: We’ll start with a conversation to understand your vision, goals, and target audience. I’ll conduct a competitive analysis to identify opportunities and create a mood board to establish the visual direction.

• Design: I’ll create wireframes to map out the website’s structure and user flow, then develop the visual design, including color palettes, typography, and imagery. We’ll review interactive prototypes to ensure we’re on the same page.

• Development: I’ll build the website using your preferred platform, ensuring it’s responsive, optimized, and meets your specific needs.

• Launch and Maintenance: I’ll launch your website and provide ongoing support to ensure it stays up-to-date and secure. I’ll provide documentation and how-to guides for your future reference.

Project/Program Management

• Initiation:

  • Define project/program scope, objectives, and deliverables.
  • Identify stakeholders and their roles.
  • Develop a project charter and secure necessary approvals.

• Planning:

  • Create a detailed project plan, including timelines, milestones, and resource allocation.
  • Develop a communication plan to ensure effective stakeholder engagement.
  • Identify and assess potential risks and develop mitigation strategies.

• Execution:

  • Manage project tasks and activities according to the plan.
  • Coordinate resources and team members effectively.
  • Monitor progress and track key metrics.
  • Communicate regularly with stakeholders, providing updates and addressing concerns.

• Monitoring and Controlling:

  • Track project performance against the plan.
  • Identify and address any deviations or risks.
  • Implement corrective actions to ensure the project stays on track.

• Closure:

  • Complete all project deliverables and obtain stakeholder sign-off.
  • Conduct a post-project review to identify lessons learned and best practices.
  • Document and archive project artifacts.

Operations & Client Success

• Assessment:

  • Analyze current operations and identify areas for improvement.
  • Gather data on customer satisfaction and identify pain points.
  • Develop a plan to streamline workflows and enhance efficiency.

• Implementation:

  • Implement new systems and processes to optimize operations.
  • Develop customer success strategies to improve onboarding, engagement, and retention.
  • Provide training and support to ensure successful adoption of new tools and processes.

• Monitoring and Evaluation:

  • Track key metrics to measure the effectiveness of implemented solutions.
  • Gather customer feedback and make adjustments as needed.
  • Continuously improve operations and customer success initiatives based on data and insights.

Communication & Content Creation

• Discovery:

  • Understand your communication goals and target audience.
  • Identify key messages and desired outcomes.
  • Conduct research and gather relevant information.

• Content Creation:

  • Develop a content strategy and editorial calendar.
  • Write, edit, and proofread content for various formats (e.g., blog posts, articles, website copy, social media posts).
  • Create visual content (e.g., infographics, illustrations, videos).
  • Optimize content for search engines (SEO).

• Distribution and Promotion:

  • Publish and share content across relevant channels.
  • Monitor engagement and analyze performance metrics.
  • Adjust content strategy based on feedback and data.

Marketing & Growth

• Assessment:

  • Analyze your current marketing efforts and identify areas for improvement.
  • Conduct market research and competitor analysis.
  • Define target audience and buyer personas.

• Strategy Development:

  • Develop a comprehensive marketing strategy that aligns with your business goals.
  • Identify key marketing channels and tactics.
  • Set measurable goals and KPIs.

• Implementation and Monitoring:

  • Execute marketing campaigns across various channels (e.g., social media, email, content marketing).
  • Track campaign performance and analyze data to optimize results.
  • Provide regular reports and recommendations for improvement.